Our client, is making waves in the online world as masters in the field of lead generation and are regarded as a leader in performance digital marketing, with an extensive growing global fan base and a huge number of subscribers. Through their unique web properties, they help gamblers improve their on-line experience and serving innovative and gaming content to millions of users.
The company are looking for Senior Digital Analytics Specialist to focus on the design and implementation of customized analytics and attribution strategies as well as creating training and deployment processes that scale globally. This includes the assessment of current Analytics tools installed across a large website network, review of user-level data stratification and consolidation of measurement best practices.
Supporting the business’ understanding of digital KPIs and user behaviors
Designing and implementing complex tagging strategies across a large network of websites to enable personalization, persona profiles identification, and advanced A/B testing
Hands on implementation of analytics accounts including properties, user management, dashboards, views, filters, segments, and reporting.
Plan, design and implement data analytics across a portfolio of digital channels and platforms into Google Analytics and other tools.
Documentation of detailed tracking requirements to measure with confidence company goals (e.g. online revenue by country, user type, conversion rates, etc.)
Recommendations for improved tracking capabilities and infrastructure.
Architect client-side "source of truth" such as a Site Analytics and Marketing Intelligence platform or dashboard.
Establish standard process for our digital properties to set up, maintain and track data for reach, engagement, performance and other behaviour metrics.
Translate the result of the attribution model/testing towards action partner with our internal team, to drive value across the Marketing channels being tracked; support diverse stakeholders by generating custom reports according to business needs.
Work with developers and product owners to determine appropriate metrics and behaviour to track new and existing properties.
Understand and deploy integrations between analytics platforms and external data from custom systems, affiliate networks, advertising networks, custom CRMs, raw data, etc.
Translate business requirements from the digital marketing team into modelling and analytical specifications.
Support our A/B experiments and personalization strategies ensuring data are trustable and statistically significant
Knowledge Skills & Experience
5+ years hands-on experience with Google Analytics, Google Tag Manager, Clicky, Tealium IQ, Tealium AudienceStream; Google BigQuery experience is a plus.
Mastering Installation & Architecture experience with Google Analytics (360 included);
Experience in tag architecture analysis and using tagging platform(s) to execute proper data flow, segment users, and group user behaviors.
Familiarity and minimum of experience with Adobe Omniture, Marketo, Segment, Data Studio, Target, Monetate, Optimizely, Visual Website Optimizer, Google Optimize, Tableau, and any other analytics & visualization platforms.
Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder, Data Warehouse, Target, is a plus.
Excellent analytic, quantitative and problem-solving skills with proven ability to deliver actionable insights
Experience reading API documentation and understanding the technical requirements for implementation with other platforms
Ability to explain architecture proposals to non-technical audiences and communicate business value of suggested ideas & plans
Passionate about working in an extremely fast-paced, demanding, and fluid start-up environment as well as a desire to build a company up from an early stage